Advantages of Outsourcing Your Anti-Spam Protection

by Christopher on April 21, 2011

You’re probably well aware of the basic benefits of spam protection for your business’s email accounts. Effective spam filtration saves employee time, which in turn means boosted productivity. And of course, it just makes checking your email much less annoying. A top-notch spam filter also protects against a clogged email server and obscured legitimate electronic communications amidst mounds of junk mail.

But many companies opt to have their anti-spam protection managed in-house by the IT department. Some think it’s cheaper, others think it’s more reliable, while others simply don’t think of bringing in outside help for the battle against unsolicited bulk email. There are several key advantages to outsourcing your business’s spam filtering needs, though.

Smart businesses realize that anti-spam protection isn’t an overhead expense, it’s an investment. The returns on this investment can be maximized by outsourcing spam filtering.

The personnel in the IT department won’t have to devote time to tasks that could easily be handled elsewhere, which means they can focus on more important jobs that directly relate to the company’s daily operations and success. In addition, a company can avoid tying up the IT department on anti-spam and other email-related troubleshooting matters.

By using a provider for spam filtering, your business will save money and help optimize internal systems efficiency. Taking on the responsibility of your own spam filtering means more bandwidth use and expenditure, more storage space occupied, and a lot more CPU effort. The latter can seriously slow computer functions, as all of the processing required to filter spam is a significant, round-the-clock burden. Your company is also probably paying annual subscription fees as part of managing its own email security.

Outsourced anti-spam protection is typically far more efficient than in-house solutions. Leading spam filters also require no administration on your part, meaning you avoid the hassles involved with keeping up-to-date on the latest threats, blacklists, wordlists, and other aspects of the ever-evolving fight against spam.

As an added bonus, outsourced spam filtering readily scales as needed, unlike most self-regulated systems. A company’s own spam filters are generally not built to handle floods of incoming email, such as those seen in directory harvest and distributed denial of service attacks; and if they are, they are over-built to incorporate capabilities rarely or never used in ways that waste money and resources. Externally-managed email security systems are always prepared to stop onslaughts of spam without interfering with regular email delivery or bringing internal systems to a crawl or to a dead stop.

Perhaps the most critical benefit to outsourced spam filtering, however, is the increased email security provided by professionals. A sophisticated spam filter blocks even the newest virus and other malware threats in ways most in-house systems cannot come close to matching. Malware threats delivered via spam messages bring a variety of dangers into internal systems. For just a few examples, computers can be hooked into botnets, or a company’s proprietary information can be compromised, as can private information of customers and others the company deals with. Outside managed email security can also better protect against the latest targeted phishing ploys that can have similarly dire implications.

While a business is certainly correct in making anti-spam protection a priority and in viewing it as an investment rather than a cost, it is shortsighted to view in-house efforts as the best way to fight spam. By outsourcing spam-filtering needs, a company can reap greater returns on anti-spam investments. The business will also keep important resources freed up for more pressing matters, avoid slowing down systems unnecessarily, prevent the wasted resources and costs associated with worst-case scenario designs, and, most importantly, enjoy much safer email security.

Posted in: Spam Filtering

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